Chrysler’s Latest Imported from Detroit Ad Featuring Designer John Varvatos

The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV spot is named ‘Attitude’ and centers on the new 2011 Chrysler 300 sedan (notice the new Mopar grille?) playing on Varvatos’ sense of style, and according to the ad, his “Detroit blue-collar attitude” when it comes to work.

The latest commercial in Chrysler's ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.

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Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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