Mini to Use Rolls Royce-Prepped Goodwood as a Sub-brand for Bespoke Models

In the same way the John Cooper Works moniker designates high-performance models, Mini plans to use the Goodwood name as a sub-brand for high-end luxury versions of its cars. According to British magazine Autocar, which quotes sources from within the company, the Goodwood badge will be used on luxurious, bespoke Minis just like the JCW badge is put on its high-performance models.

The first model of the Goodwood line is the “Mini Inspired by Goodwood”, which made its world premiere at the Shanghai auto show. The car is essentially a Cooper S that sports unique styling cues and trim options designed “in close collaboration” with Rolls-Royce. The name itself pays tribute to Rolls-Royce's headquarters, while the Shanghai unveiling signals the importance of the Chinese market for very expensive Minis.

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Rolls-Royce Ghost gets on the Procrustean Bed: LWB Model Revealed in Shanghai

The world premiere of Rolls-Royce's Ghost Extended Wheelbase took place at the Shanghai Auto Show, a sign of how important the Chinese market has become for premium carmakers. It's the first time Rolls-Royce brings a world launch to the Asia Pacific region, and the LWB Ghost is a fitting new model for a market that likes its sedans long and spacious.

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MINI by Rolls Royce: Posh Limited Edition Model Revealed Ahead of Shanghai Show

A couple of years back, we shared some scoop photos of a prototype MINI with styling elements from Rolls Royce models. A company spokesman had then confirmed that the car was real, but to the dismay of many fans, he said that it was a one-off for a special dealer event. If you happened to like the idea of a Rolls-Royce-flavored MINI we have some good news for you as the British company will premiere a special edition model at the upcoming Shanghai Auto Show next week.

The limited production model is called “Mini Inspired by Goodwood”, with the name paying tribute to Rolls Royce’s headquarters. Only 1,000 examples of the special Mini will be built at the British firm’s Oxford plant, with first deliveries to take place in the spring of 2012.

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BMW Group Smashes Monthly Sales Record in March with More than 165,000 Units

The BMW Group is on track to reach new records in 2011 with the company posting its strongest monthly sales ever in March. The Bavarian automaker delivered a total of 165,842 BMW, MINI and Rolls-Royce brand vehicles in the past month, not only significantly beating the figure for March 2010 (141,717 units / +17%) but also the previous sales high of 152,721 vehicles recorded in December 2007. March sales rose in Europe by 7.8% to 93,540 vehicles, in Asia by a whopping 52% to 35,048 units, as well as in the Americas by 18.6% to 32,020 vehicles.

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Rolls Royce Phantom

var addthis_config = {"data_track_clickback":true}; Rolls Royce will be showcasing a one-off, fully electric powered Phantom at the Geneva Motor Show on 1 March 2011. The British automaker said the car will serve as a working test bed to explore the feasibility of battery-powered Rolls Royce models in the near future. “We have engineered the world’s first battery electric vehicle for the