VW Premieres Sharan and Passat Variant Emergency Vehicles at the 2011 RETTmobil

After Mercedes-Benz and BMW, Volkswagen also revealed its dedicated lineup at the annual RETTmobil exhibition, which is dedicated to emergency and rescue vehicles. The Wolfsburg-based manufacturer premiered the Sharan and Passat Variant as emergency vehicles together with new features for its range of specialty cars. Read more »

Volkswagen’s Little Darth Vader Uses the Force on the European Passat

Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring a pint-sized Darth Vader who uses the Force when he discovers the new, North American-spec 2012 Passat.

Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.

Read more »

Little Thor: Marvel’s Spoof on VW’s Little Darth Vader Commercial

When everybody starts making parodies of your commercial, you know you have a hit in your hands. Remember Volkswagen’s Little Darth Vader advert with the North American market Passat that aired during this year’s Super Bowl Sunday? After the Toyota Corolla parody, we have yet another spoof on VW’s successful creation, this time from Marvel Studios to promote its upcoming movie, Thor.

The tongue-in-cheek video clip duplicates most of the scenes seen in VW’s original advertisement replacing Little Darth Vader with Little Thor and the Passat with a MG Rover ZT Estate (based on the BMW Group-era Rover 75) – though the interior of the car is from an Audi model. Take a look at both Marvel’s and VW’s original adverts after the jump and tell us what you think in the comments section below.

Read more »

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with