Lexus LS 600h L Getting Prepped for the Wedding of Prince Albert II of Monaco

With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »

Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

Read more »

A Detailed Video Look at Lexus’ New LF-Gh Hybrid Sport Saloon Concept

One of the star attractions of next week’s 2011 New York International Auto Show will be a new concept model from Lexus called the LF-Gh Hybrid. We’ve already brought you the first details and photos on the sedan study, but now we’ve got official footage of the LF-Gh. Those of you looking to catch a glimpse of the concept model on the move will have to skip through towards the end of the 7-minute long clip. Read more »

VIDEO: Lexus LFA Meets Hot Dutch Supermodel in Sports Illustrated Swimsuit Edition

Normally, the annual Sports Illustrated Swimsuit edition wouldn't be something that you'd read about or see on Carscoop, but being that Lexus is involved in the 2011 issue, we....couldn't leave you in the dark about the LFA's presence in the photo shoot with Dutch supermodel Rianne Ten Haken.Now, if you're still with us and haven't used the zoom function for a closer inspection of Miss Ten Haken,

Lexus Offers Special Driver Lessons to LFA Owners [with Video]

Owning a supercar like the Lexus LFA is not always a walk in the park. With 552HP on tap, it has enough oomph to get you in serious trouble and, given the $375,000 price tag and limited run of just 500 units, it would be a shame to wrap this beast around a tree. So, it’s definitely good news that Lexus will offer a driver development program for LFA owners that will run from March 8 to 15, at the