Audi of America has launched a new advertising campaign that will most likely generate a similar response from the competition in the premium segment. Under the tagline “Car Carrier”, the two Audi commercials feature a BMW owner that goes nuts when he sees a truck full of brand new automotive metal from Ingolstadt.
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“Our analysis shows that luxury cars are more likely to be targeted by vandals, however, it's interesting to see the MINI One in the top three. The majority of vehicles in the top ten are what we call 'executive cars', likely to be driven by high earners who see their car as a status symbol, with just one 4x4 making up the top ten.”
Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.
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All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.
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If you wondering what all this has to do with the world of automobiles, Lexus’ European division announced today that it has received the royal stamp of approval from His Serene Highness [HSH] Prince Albert II of Monaco. The latter appointed the Japanese automaker as the official supplier of luxury cars to the blue-blooded residents of the Sovereign Prince of Monaco.
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Starting with a production CT 200h, the tuner modified the 1.8-liter gasoline engine by adding an Eaton supercharger along with a Climax Racing intake manifold and a Yonaka air to water intercooler among other upgrades to push output to an estimated 300HP. Additionally, Fox Marketing said it has boosted the factory batter power, but did not provide further details.
California lawmakers average an income of $131,000 per year before retirement benefits, and reducing vehicle costs is one minor cut that's being made for the betterment of the whole. Some people thought the measure was a bit too broad, not taking into account lawmakers' locations.
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Even though Toyota’s luxury division won’t say it, the LF-Gh’s also hints at a replacement for the GS given the proximity in size between the two models as the concept measures 192.5-in. long, 73.6-in. wide, 57.1-in. tall while riding on a 112.2-in long wheelbase. In comparison, the current GS is 190.7-in long, 71.7-in. wide, 56.1-in tall and rides on the same 112.2-in long wheelbase.
Lexus says that through this exercise, it redefines its L-Finesse design philosophy, which debuted in 2001, adding that it represents a bolder styling that “unites hard and soft; and energetic and soothing elements”. Needless to say, the LF-Gh has borrowed many styling elements from Lexus’ first supercar, the LF-A, including the body surfaces as well as the shape of the tail lamps, headlights and front grille.
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